bp has announced the launch of its first new format EV charging and convenience hub at Cromwell Road on the A4 in Hammersmith, London.
Fuel has been removed from the site and five ultra-fast bp pulse 300kW chargers installed, each capable of charging two cars simultaneously, with canopies over the chargers . Along with a redesigned convenience store, with upgraded wildbean cafe and M&S Food offer, to cater especially for EV drivers and customers on the go.
This combined food, drink and convenience offer reflects the increase in drivers’ expectations of services they want to access while their car is charging.
Richard Bartlett, SVP for bp pulse and mobility & convenience, Europe at bp, said:
“The launch of our Cromwell Road EV convenience hub is a significant milestone in how we’re evolving to meet the needs of a new generation of EV drivers in the capital and beyond.
“This new format site is not just about providing fast, reliable charging where drivers need it but also delivering an outstanding retail experience, in a strategic location connecting central London with Heathrow and the west of England.
“Whether you’re looking for EV charging, traditional fuel, or just a great place to rest and recharge, bp is ready to become first choice for customers on the roadside.”
This all-electric charging hub at bp Cromwell Road is part of the company’s broader strategy to evolve its mobility and convenience network across the UK meeting customers’ needs wherever they are on the energy transition. As well as optimising existing sites, by adding bp pulse EV charging to its premium fuel and retail offer, bp will also develop new EV charging hubs with enhanced convenience offers that match customer needs.
Users of the Zapmap app and web map can conveniently access the live status and view the availability of bp pulse charge points at any time, thanks to a live data partnership.
Melanie Shufflebotham, Co-founder and COO of Zapmap, attended the launch event of the new Hammersmith site. She shared her thoughts on the development, emphasizing the importance of a customer-centric approach in shaping the future of EV infrastructure:
"It's great to see bp refining its EV charging strategy with a strong focus on customer experience. This new hub is a strong example of how convenient, high-speed charging can make a real difference for EV drivers, providing the kind of infrastructure that supports both their practical needs and overall experience.
"As the EV market grows, locations like this will be key in ensuring drivers have access to reliable, fast, and customer-focused charging options."
The opening of Cromwell Road adds the fifth charging hub to bp pulse’s west London charging corridor along the A4 to Heathrow. bp pulse's existing network now includes almost 3,500 rapid and ultra-fast charge points, including at over 225 bp retail sites.
