There are dozens of CPOs across the country, why should drivers filter for Roam when they open Zapmap?
We believe charging should be simple, seamless, and stress-free - so that’s exactly what Roam delivers. Our network is built with real-world drivers in mind, meaning well-placed chargers, transparent pricing, and a frictionless charging experience.
We’re expanding rapidly, installing at locations that fit into your everyday routine - whether that’s at home, work, retail parks, or hotels. Plus, with our smart app, flexible payment options, and commitment to reliability, you can charge with confidence every time.
At Roam, we don’t just provide charge points - we make every day experiences electric.
What's been the biggest surprise for Roam so far this year, and how have you responded to that?
One of the biggest surprises has been just how much EV drivers value reliability over everything else. We always knew it was important, but the feedback we’ve had this year has made it crystal clear - drivers don’t just want more charge points; they want ones they can trust every time they plug in.
So, we’ve doubled down on making Roam’s network one of the most dependable in the UK. That means:
✅ Faster maintenance response times – If something goes wrong, we fix it. Fast.
✅ More real-time updates – Our app now provides clearer charger status info, so you know what to expect before you arrive.
✅ Proactive network improvements – We’re rolling out upgrades across our sites to ensure our chargers stay reliable long-term.
EV drivers shouldn’t have to gamble on whether a charger will work. At Roam, we’re making sure you can charge with confidence - because reliability isn’t optional, it’s essential.
What is your most unique location in your network and why?
At Roam, we love a challenge - especially when it comes to making EV charging work in unique and iconic locations. Two sites in our network stand out, each for very different reasons.
The Granary at Weston Park
The Granary Restaurant at Weston Park is a stunning Grade II listed site, rich in history and nestled in the Shropshire countryside. While modernising with EV charging, we had to be meticulous - ensuring every installation complemented the site's heritage. Our team worked closely with Weston Park to integrate four 22kW AC sockets and two rapid sockets (up to 100kW) without disrupting the aesthetic of the estate. Even the charger branding was carefully considered, subtly incorporating Weston Park’s visual identity to blend seamlessly into its surroundings. This site is a great example of how sustainable infrastructure can be introduced thoughtfully, without compromising history or charm.
Roam charging at The Granary at Weston Park
Hilton Garden Inn Silverstone
On the other end of the spectrum, we have a site that's all about speed and adrenaline. Due to go live shortly, the Hilton Garden Inn at Silverstone will feature 10x 22kW AC sockets and 4x DC sockets (up to 75kW), giving guests the perfect opportunity to top up while soaking in trackside views at the legendary home of the British Grand Prix. Whether it’s race fans, hotel guests, or business travellers, this location will bring convenient, reliable EV charging to one of motorsport’s most iconic venues.
The Hilton Garden Inn at Silverstone
What do you think CPOs should prioritise to encourage drivers to make the switch to electric vehicles in 2025?
It has to be about ease of use. There’s still too much variation in how different networks operate, and that can be a barrier for new EV drivers. The more we simplify the experience - whether that’s through reliable chargers, easy payments, or clear signage - the more confident people will feel about making the switch.
Roaming agreements are another big piece of the puzzle. EV drivers shouldn’t have to juggle multiple apps or accounts just to charge. At Roam, we’re making sure our network integrates with major payment platforms, so drivers can plug in and get on with their day.
And finally, education is key. Many people still have questions about EVs - how they work, how much they cost to charge, and where to find chargers. As a CPO, we need to provide clear, accessible information to help people make the transition.
What can electric car drivers expect from Roam in the next six months?
EV charging is changing fast, and we’re making sure Roam keeps pace with what drivers actually need - reliable, easy-to-use chargers in the right places. Over the next six months, we’re expanding our network, improving the tech behind our charge points, and introducing new ways to make charging as smooth as possible. Whether you're commuting, heading out on a long trip, or just topping up while you shop, we want to make sure your experience is seamless.
Here’s what we’re working on:
More chargers, in more places – We’re rolling out more chargers across key locations in the UK. It’s not only about volume of chargers, it’s about having them in convenient locations so you can charge as you go about your day and avoid any unnecessary detours.
Improvements led by you – We’re listening to your feedback and using it to make Roam even better - from improving signage to making our chargers even more user-friendly.
EV education & driver support – Whether you’re new to EVs or a long-time driver, we’re rolling out more resources, guides, and support to help make the switch even easier.
The next six months are all about making EV charging more reliable, more convenient, and less of a hassle - so that charging your car is just as easy as parking it.
What measures are you working on to ensure your network hits the target of 99% uptime, as the government has mandated?
Reliability is non-negotiable - and we’re committed to keeping our chargers online when you need them most.
24/7 monitoring – We track charger performance in real time to identify and fix issues before they impact drivers.
Faster fault resolution – Our maintenance teams are on standby to repair faults quickly, minimising downtime.
Proactive servicing – Regular maintenance schedules prevent small issues from becoming major outages.
Clear communication – If a charger is down, drivers will know about it instantly via our app and Zapmap, so you can plan accordingly.
We don’t just want to meet the 99% uptime target - we want to exceed it, so you can charge with confidence every time.
What would be your question for the next CPO we speak to?
What’s the biggest challenge you face in rolling out new charging locations, and how do you overcome it?
